Boho Baker - Jan 01 2020

Marshmallow Pie

Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.

3 cs of using your blog to sell

🥣 Ingredients.
100g Flour
50g Chocolate
60g Sugar

⏱ How long?

30 minutes

🍽 Servings? 
10 servings


HOW TO:

To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.

Showing making procedure is a good way to guarantee product quality

Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.

Get customer attention by clean visual and video

Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.

Violet Gin Gourmet Marshmallows
Violet Gin Gourmet Marshmallows

Violet Gin Gourmet Marshmallows

£5.95

Our Boozy-Edition Violet Gin Gourmet Marshmallows

Violet Gin flavoured gourmet marshmallows, whipped with a splash of premium violet gin.

Ready to savour scrumptious marshmallows. The perfect complement for a dreamy cup of cocoa or try toasted for a gorgeously gooey mallow moment.

Our award-winning gourmet marshmallows are handmade in the UK by artisans and contain no artificial colours, flavours or preservatives - that’s why they’re Naked!

Article credit : Heidi Cohen ( https://heidicohen.com/use-blog-to-sell/ )

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